Purr Radar
Research-driven product strategy for a pet tracking startup balancing safety, usability, and user privacy.
Role
UX Researcher, UX/UI Designer, Web Designer
Timeline
March–April 2026, ongoing - currently paused, resumes May 2026
Industry
Pet Tech / Startup
Deliverables
UX Research, User Interviews, Product Strategy, UX Audit, User Journey Analysis
Quick Overview
PurrRadar is a pet-tech startup focused on helping cat owners locate missing pets while prioritizing privacy and responsible tracking.
I led UX research to better understand user fears, motivations, and expectations around pet safety technology before launch.
Problem
Pet tracking products often create tension between safety and privacy.
The startup needed to understand:
What motivates users to adopt pet tracking technology
How much tracking feels “too invasive”
What creates trust in pet safety products
Which features users actually value during high-stress situations
Goal
Validate user needs
Identify trust and privacy concerns
Improve user flows for emergency situations
Define a user-centered product direction before launch
Research & Discovery
Methods
User interviews
Behavioral analysis
Competitive review
UX evaluation
Key Insights
Emotional stress heavily impacts decision-making during lost-pet situations
Privacy transparency was essential for trust
Users preferred simplicity over feature-heavy experiences
Fast access to critical information mattered more than advanced customization
Strategy
Recommendations focused on:
Simplifying emergency flows
Reducing cognitive overload
Building privacy-first messaging
Improving trust signals throughout onboarding
Prioritizing clarity and reassurance in UI communication
Solution
The final UX direction emphasized:
Clear emergency-first user flows
Transparent privacy communication
Minimal and accessible UX
Trust-centered onboarding experience
Outcome
The research helped define a more human-centered product experience before launch and ensured that privacy concerns became a core part of the product strategy rather than an afterthought.
Reflection
This project highlighted how emotional states influence UX behavior and reinforced the importance of designing calm, reassuring experiences during stressful moments.
Next project
Oasys