trundl
A sustainability-focused digital experience encouraging users to create positive impact through movement and everyday activity.
Role
UX Researcher, UX Designer, UX Writer, Graphic Designer
Timeline
Part-time 3 months, November 2023 - January 2024
Industry
Sustainability / Social Impact / Mobility
Deliverables
UX/UI Design, Product Design, User Flows, Visual Design, Mobile Experience
Quick Overview
Trundl is a sustainability-focused concept designed to motivate users through impact-driven movement tracking.
The project focused on creating an engaging and intuitive mobile experience that combines behavioral psychology, motivation systems, and social impact.
Problem
Many sustainability apps struggle with long-term engagement and emotional motivation.
The challenge was creating an experience that feels meaningful rather than purely functional.
Goal
Increase emotional engagement
Create intuitive movement tracking experiences
Encourage habit-building through positive reinforcement
Design a clean and motivating mobile interface
Research & Discovery
Focus Areas
Behavioral psychology
Motivation systems
Habit formation
User engagement patterns
Key Insights
Users respond better to emotional rewards than guilt-driven messaging
Progress visibility increases retention
Simplicity and visual clarity improve usability
Strategy
The UX strategy focused on:
Positive reinforcement
Micro-interactions and progress feedback
Gamified but minimal UX patterns
Clear visual hierarchy
Solution
The final experience included:
Clean mobile-first UI
Progress tracking
Impact-focused storytelling
Motivational UX patterns
Accessible and intuitive navigation
Outcome
The project demonstrated how sustainability-focused products can combine emotional storytelling with behavioral UX principles to create stronger engagement.
Reflection
This project strengthened my ability to merge purpose-driven storytelling with product usability and user motivation.
Next project
Rise Ritual