Novamag
A strategic website redesign focused on improving clarity, usability, and business alignment for a digital publishing platform.
Role
UX researcher, UX writer, UX/UI Designer
Timeline
2 weeks sprint, August 2023
Industry
Editorial / Digital Platform / SaaS Platform
Deliverables
Website Redesign, UX Strategy, UI Design, Information Architecture, Responsive Design
Quick Overview
Novamag required a redesign that balanced editorial storytelling with business objectives.
The project focused on improving navigation, visual hierarchy, and overall usability while supporting content discoverability and platform growth.
Problem
The previous website struggled with:
Information overload
Weak content hierarchy
Inconsistent user flows
Limited strategic alignment between business goals and UX
Goal
Improve content discoverability
Create clearer navigation structures
Modernize the visual experience
Support long-term scalability
Research & Discovery
Methods
UX audit
Competitive analysis
Information architecture review
User flow evaluation
Key Insights
Users struggled to navigate large content libraries
Stronger visual hierarchy improved readability
Simpler navigation increased content engagement
Strategy
Recommendations included:
Reworking content architecture
Simplifying navigation
Improving responsive experiences
Creating a more scalable UI system
Solution
The redesign introduced:
Modern editorial UI
Improved content hierarchy
Cleaner navigation system
Responsive layouts
More strategic content presentation
Outcome
The redesign created a more intuitive and scalable digital experience that better aligned editorial storytelling with business goals.
Reflection
This project reinforced the importance of balancing aesthetics, usability, and business strategy within editorial design systems.
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